How do Facebook reactions affect social media metrics? How can social media professionals take advantage of them?
Customer Care on Social Media
In Alianzo we don't always repond to users's queries the same way. Our answer depends a lot on the message we are receiving from them, the social network (don't compare Twitter's 140 characters to Facebook's friendliness) and whether…
Iran’s brands are the ones to most use…
Did you know that Iran's brands are the ones that most use Facebook? What about Bangladesh' companies having the highest percentage of Instagram profiles? We have analyzed all brands included in Alianzo that have at…
2014-2015 Champions’ League: English teams rule on Social…
Arsenal FC, Chelsea FC and Liverpool FC are the three English football teams that have played the 2014-2015 Champions League. According to Alianzo Rank's algorithm, they also follow the best social media strategy and among…
Banks’ Social Media experts prefer Twitter for both,…
Who are the professionals that plan the social media strategies of the largest banks in the world? And above all, how do they do on their own social networks? In Alianzo we were wandering about…
Map of Social Media (2015 edition)
We have been updating the Map of Social Media periodically (see 2009 and 2011 editions) and a lot has changed since the last time.Instagram and instant messaging systems such as Whatsapp have become more relevant…
Luxury brands focus their social marketing on Twitter
In the current times of economic crisis, studies state that Luxury Brands have increased their sales, leading them to think that they do everything right. But, if we enter the online world, how will they…
Curation From Alianzo: a Solution to Content Infoxication
The current reality is defined by a huge amount of content and data, which keep steadily growing. Curation can filter the information, providing a solution to the infoxication in which we live today, which results…
The Apparel Industry Has Almost 132 Million Unique…
Apparel Brands have always been characterised for a high investment in their offline communication campaigns, but how are they performing at an online level? We have carried out an study analysing the World's Top 11…