The world of cosmetics has a great potential in world of Social Media and, as a proof of it, we have analysed the Top 10 World’s Beauty Brands considering their turnover volume. The brands analysed in the report are: Avon, Dove, Estee Lauder, Lancôme, L’Oreal, Neutrogena, Nivea, Olay, Pantene and Shiseido.

Cosmetics Brands On Social Media

If, after analysing the engagement generated by the content exists a clear winner, that would be Estee Lauder. This is due to the fact that this brand generated the highest number of interactions in every one of the analysed networks (Facebook, Twitter and Youtube).

The cosmetics industry has the biggest audience on Facebook. In particular, this social network has 68.8 million unique users, taking into account all the studied brands.

Twitter, for its part, is the social network where cosmetics brands more product-related or field-related content publish. Still, some brands don’t have a global profile on Twitter.

Regarding Youtube, it is worth mentioning that it is is the social network generating the highest engagement, but it has been detected that some brands have not uploaded any videos yet.

If you are interested in knowing which are the brands that don’t have a global profile on Twitter or have not uploaded any videos, you can download the full report for free. To do so, click on the button below these lines and discover all the relevant information about the digital strategies of these brands on the cosmetics field.

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Infography – KPIs of Cosmetics Brands on Social Media